FLOSSY ADAMS
I have a passion for creativity and visual storytelling.I love building visual stories that are rooted in nature, craft and the small details people actually feel something from.
Having developed my skills in creative conceptualising, styling, photography and content creation, I am confident in bringing compelling creative projects to fruition. Whether it’s sourcing props, styling a set, or creating a brief, I want the end result to feel intentional and totally in sync with the brand’s world.My heart lies in producing trend-forward visuals and collaborating with multidisciplinary teams to bring ideas to life.I’m drawn to brands that care about sustainability, genuine creativity and making things with meaning.
HAIR EVERYWHERE
HAIR EVERYWHERE is a dreamy exploration of texture, femininity and surreal fashion. In this photoshoot, I styled my model with sculptural hair shoes to challenge the boundaries between body, beauty and wearable art. Through soft, directional lighting I highlighted the organic movement of hair its ability to flow and tangle. Each image captures hair not just as an adornment, but as a living material with energy and presence.
EVERYTHING MUST BE PINK
EVERYTHING MUST BE PINK is a bold, hyper-feminine study of my favourite colour pink. Dressing my model head-to-toe in various shades and textures of pink modelled within a clean, minty green space creates a surreal visual space. Unlike my previous work with organic textures, this series leans into gloss and sheen plastic textures. Pink becomes both playful and oppressive, sweet yet satirical.
THE GARDEN
THE GARDEN is an intimate, whimsical fashion story inspired by Little Edie and the eccentric elegance of women who blur the line between nature and self-expression. The styling embraces layered textures, unconventional accessories and theatricality, soft, close-up shots draw the viewer into a private world where fashion and flora intertwine. The Garden celebrates feminine oddity, overgrowth, and self-styled mythology.
CROW COAT
CROW COAT is a photographic exploration of the gothic woman, inspired by the haunting atmospheres of Dracula and Wuthering Heights. Set in wild natural landscapes, the series captures a sense of mystery, longing and the supernatural. My model, with long, tangled hair and dressed in layered dark fabrics, stands out within the natural setting. Crow Coat delves into gothic themes of isolation and romance as well as gothic imagery of teeth and hands. These atmospheric images feel both ancient and alive.
MESS IN MOTION
MESS IN MOTION is a playful exploration of fashion as chaos, character and joy. In this series my model moves through the city styled in a whirlwind of clashing prints, layered textures and an overload of accessories and bags. Inspired by the spontaneity of 1960s street photography, the images celebrate motion over polished poised models, personality over perfection. Each frame captures the energy of getting dressed as self-expression not for cohesion, but for fun. The photos are a celebration of eclectic style, where every step, swing and swirl becomes part of the look. Mess in Motion is fashion in joyful disarray.
FEAST OF FEMININITY
FEAST OF FEMININITY is a vibrant, textural celebration of sensuality and craft. In this series, I photographed fruits, oysters and shimmering textures arranged on my handwoven textile samples, creating lush still-life compositions that merge food and fabric.The images are bright, tactile. My woven textile work explores craft, eclectic textures and elevating the everyday into something sacred. These still life photographs are glittering and are deeply expressive of womanhood in all its layered richness.
BALLET AND BOWS
BALLET AND BOWS is a whimsical exploration of dance and movement in fashion photography. My model wears an oversized bow and a voluminous tutu, transforming the photo set into a playful stage. Inspired by ballet as a traditionally high art form, the series embraces its imperfections moments of imbalance, loosened gestures and raw, joyful expression. Frilly textures and exaggerated silhouettes collide with spontaneous motion, breaking the illusion of control. Ballet and Bows challenges polished ideals of beauty and performance and instead celebrates the in between moments where fashion and freedom come together in playful choreography.
POLAROID SERIES
This series explores the creative potential of instant photography through experimentation with a Polaroid camera and alternative processes. I was interested in pushing the medium beyond its traditional use, focusing on the physicality of the image. By creating emulsion lifts, I was able to transfer Polaroid photographs onto different surfaces, experimenting with texture and layering. Each piece became unique, from the image and unpredictability of the process. This exploration highlighted the tactile nature of photography and embraced imperfections.
SCHIAPARELLI X GIRO D'ITALIA
I created an imagined collaboration between Schiaparelli and the Giro d’Italia, blending high fashion with the spirit of Italian cycling culture. The photos draw inspiration from 1960s Italy, celebrating bold design and a playful energy. I collaborated with dancers, whose dynamic poses and expressive movements brought an energy that mirrored both the athleticism of cycling and the drama of Schiaparelli couture. The images highlight sculptural silhouettes and a lively, pink colour palette.
The Salt Space
Exploring the intersection of movement, nature and art through cyanotypes, Polaroid lifts, collage and photography, the images embrace experimental, low-fi processes shaped by natural elements like water and sunlight. The sea’s stories and shifting states have deeply informed my work shaping my experimental process.
